50 Back Launches Bottle Cap Campaign

If you're like me, you probably haven't heard much about 50 Back, a Pepperell, MA based brewing company, who is attempting to raise funds for American Veterans. Built into 50 Back's name, is its mission - to donate 50% of their proceeds to charities which directly support veterans and their families.

I know that I had heard of this company, somehow, but didn't really know much about them at all, until I received the following press release:

50 Back --The Brew of the Brave--Launches Bottle Cap Campaign
$1.00 Purchase Helps Keep 50 Back Marching Forward

(Pepperell, MA) – 50 Back, The Brew of the Brave, wants to keep marching forward in its quest to support veterans, active duty military personnel and their families. The company has launched a Bottle Cap Campaign, asking those who support the brand to purchase a magnet, pin or golf ball marker made from a limited edition 50 Back Bottle Cap. Each item is priced at $1.00 and is available online at http://www.50back.com/.

50 Back aims to sell 120,000 bottle caps by December 31, 2011. Funds raised through the campaign will help 50 Back implement additional marketing strategies, increase brand recognition, increase sales support and enable 50 Back to continue its mission of helping veterans and their families.

“We couldn’t be more pleased with the success of 50 Back to date,” said Kimberly Rogers, co-founder of 50 Back Brewing Company. “There is great demand for the product and in order to meet this demand, 50 Back needs to expand. We are asking those who believe in what we do to help.”

Created in 2010 by Massachusetts residents Paige Haley and Kimberly Rogers, 50 Back is an American-style lager. For every purchase of 50 Back Lager, the company donates 50% of the proceeds to charities committed to supporting veterans and active duty service members and their families, all of whom who have sacrificed to protect our nation and the freedom for which it stands. Today, more than 250 restaurants and retail outlets proudly carry 50 Back Lager.

50 Back Brewing Company currently supports five veteran organizations, including the USO, Homes for Our Troops, the Ahern Family Charitable Foundation, the Massachusetts Soldiers Legacy Fund, and America’s VetDogs. In addition to Massachusetts, the product is available at Harris Teeter stores throughout North Carolina, and is proudly sold on Fort Bragg.

“By raising money through the bottle cap campaign, we hope to expand the reach of 50 Back to a wider audience,” said co-founder Paige Haley. “The more beer we sell, the greater impact we can make on veterans and active duty military personnel and their families. Everybody wins with this campaign.” For more information on 50 Back, please visit www.50back.com.